GM Privacy Statement

GM Privacy Statement

Current Privacy Statement – Updated January 1, 2017

The General Motors Family of Companies (including General Motors of Canada Company, OnStar, LLC (“OnStar”), and affiliates) (collectively, "GM" or "we") provides this Privacy Statement to let you know how we collect, use, and share your information when you use GM vehicles, products, services, websites, infotainment systems, social media sites, and mobile applications for connected vehicle services (products and services). This Privacy Statement applies to the products and services offered by GM, but excludes products and services with separate privacy statements that do not incorporate this Privacy Statement. For example, General Motors Financial Company, Inc. maintains its own privacy statement.


Key points about our information practices:



We may collect information about you and your vehicle, such as name, address, vehicle diagnostics, and vehicle location, through your use of our products or services, and through dealers and others who provide information to us.



We may use your information to improve the quality, safety, and security of our products and services, to develop new products and services, and for marketing, including marketing tailored to your interests and preferences.



We may share your information to provide you with products and services, to improve the quality, safety, and security of products and services, to comply with applicable law, to respond to your requests, and to allow recipients to use for marketing or other purposes subject to your consent where required.



You have choices regarding how we use and share your information for marketing and other purposes.


Your Obligations

Given the nature of our products and services, there may be times when someone other than you is using one of the products and services we provide to you (for example, you let someone else drive your vehicle). We rely on you to inform such person about this Privacy Statement and the privacy choices you have made.


Cookies and Tracking

We may use cookies and similar technologies to help provide our products and services, understand and customize your preferences, and display relevant advertising.


Third Party Products and Services

In connection with our products and services, you may be offered the opportunity to use third party products and services that are not owned or controlled by GM and are governed by separate user terms and privacy statements.


Access and Update

You may access your online accounts to update your information or you may contact us to learn about how to do so.


Security measures

We maintain reasonable and adequate security controls to protect your information and require our service providers by contract to do the same.



We keep information for as long as necessary to provide our products and services, operate our business, and comply with legal obligations.


Children’s privacy

We do not target or knowingly collect any information from children under the age of majority.


International Data Transfers

We maintain appropriate protections for cross-border transfers as required by law for international data transfers. Your information may be accessible by law enforcement, governments or courts in accordance with the laws of the foreign jurisdiction.



We will notify you of any material changes by posting the updated version of this Privacy Statement and taking other steps as needed.


Contact Us

Please contact us by mail, email, or phone with any questions.


We may collect the following information through your use of the products and services, and otherwise with your consent. We may also collect your information from GM dealers, licensees, partners, service providers, and independent third party sources. The types of your information that we may collect include:


  • Information about you and your accounts with us: such as your name, address, telephone number, date of birth, e-mail address, login information, demographic data, gender, password, PIN, emergency contact information, information about the acquisition and financing of your vehicle, like whether or not you have financed or leased your vehicle, the lease/financing term, and billing information, like your credit card number, CVV code and expiration date. 
  • Information about your vehicle: such as license plate number, vehicle identification number (VIN), mileage, oil/battery status, fuel or charging history, electrical system function, gear status, and diagnostic trouble codes. 
  • Information about the use of your vehicle, including operational and safety related information: such as GPS location, speed, air bag deployments, crash avoidance alerts, impact data, safety system status, braking and swerving/cornering events, event data recorder (EDR) data, seat belt settings, vehicle direction (heading), camera image and sensor data, voice command information, stability control or anti-lock events, security/theft alerts, infotainment system usage, and WiFi data usage.
  • Information about your device and how you interact with our products and services, including apps and websites: such as IP address, browser type, unique device identifier, cookie data, associated identifying and usage information from your mobile phone, laptop, or other device.


We may use your information in order to:


  • provide our products and services
  • improve the quality, safety, and security of our products and services
  • develop new products and services, including autonomous vehicle and car-sharing products and services
  • maintain customer relationships and communicate with you
  • administer your account(s) and process your payments for products and services
  • operate our websites and applications, including online registration processes
  • provide customer and vehicle support and service (for example, recall information, servicing and maintenance or warranty service)
  • provide product and service updates
  • evaluate the quality, safety, and security of our products and services
  • collect outstanding debts
  • for research, evaluation of use, and troubleshooting purposes
  • protect the safety of you or others
  • verify eligibility for vehicle purchase or incentive programs
  • perform marketing, including interest based marketing and advertising (with necessary consents)
  • administer your participation in contests, quizzes, surveys, promotions and offers
  • customize and improve communication content and your experience with GM and
  • comply with legal, regulatory or contractual requirements


Where required, we will anonymize your information in a way that it can’t reasonably be associated with you or your vehicle. We may use anonymized information or share it with third parties for any legitimate business purpose.


Communications with you in connection with these uses may be via mail, telephone, e-mail, text message and other electronic messages, through the in-vehicle OnStar system or via our websites and applications. See “Choices” below to learn how to manage your communication preferences.


We may share your information as follows for the uses described below (and where required we will obtain additional consent or anonymize the information):


GM Family of Companies: Within the GM family of companies (for example, OnStar, Maven) for the above uses.


Emergency Service Providers: With emergency service providers, such as law enforcement, roadside assistance providers, and ambulance providers, in order to deliver related services (for example, Stolen Vehicle Assistance Services).


Business Partners and Independent Third Parties: With business partners, such as SiriusXM in connection with the satellite radio hardware installed on your vehicle and the associated products and services provided by SiriusXM, research institutes, for research and development purposes (for example, improving highway safety), dealers, fleet or rental companies, for service maintenance of your vehicle, and marketing activities. We may also share data with third parties where you have elected to receive a service from them and authorized them to request data from GM (for example, financial organizations who offer financing for the purchase or lease of GM vehicles, usage based insurance providers, if available in Canada) or for promoting joint marketing programs.


Service Providers: With our product and service providers who work on our behalf in connection with the above uses, such as wireless service providers (e.g. AT&T), companies that administer our contests and promotions, host and/or operate our website, send communications, perform data analytics, credit card processors, or system providers necessary to process, store, or manage credit card information (we will not otherwise share your credit card information).


Where Required or Permitted by Law: As required or permitted by law, such as in conjunction with a subpoena, government inquiry, litigation, dispute resolution, or similar legal process, when we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others, to detect, investigate and prevent fraud, or to conduct screening to ensure you are not on any government list of restricted parties.


Business Transfers: With a prospective or completed sale, transfer, or financing of a part of a GM business or its assets.


You have certain choices regarding how we use and share your information, such as for marketing and related purposes. Please see “How To Contact Us” below to make choices about telephone, email, text message and other communications. You can also opt-out from promotional email and text message communications at any time by following the unsubscribe instructions in the email or text message itself.


If you exercise choice regarding certain marketing communications, your information may still be used for the other purposes described in this Privacy Statement (for example, vehicle support and service), including marketing communications where you have not exercised choice, or communications we are required or permitted by law to send to you (for example, certain types of transactional or account-related messages).


In addition, some collection and sharing practices are tied to the products and services we offer. To stop the collection or sharing of some information, you may have to decline those products and services or be willing to accept limited functionality.


The nature of our products and services means that there may be circumstances where you might let someone else use a product or service that we provide to you (for example, you let someone else drive your OnStar equipped vehicle). It is important that if you do let someone else use one of our products or services that you inform them of this Privacy Statement and of the privacy choices that you have made.


If you sell or otherwise transfer your vehicle, it is your responsibility to delete all information (such as contacts, address look-ups, saved map addresses) from the vehicle’s system and contact us to transfer or cancel your account. If you do not delete this information, it may remain on the vehicle’s system and may be accessible to future users of the vehicle. For instructions on how to delete information from your vehicle’s system, please refer to your vehicle owner’s manual.


GM products and services use cookies, web beacons, pixels and other tracking technologies (“cookies”) to gather information about your visit, such as demographic data, browser type, IP address, pages visited, activities conducted on the page, and the day and time of your visit. We use cookies to measure website activity, remember your preferences, maximize the performance and security of our website and services, and customize your experience (for example, delivering a personalized viewing experience to you featuring products and services that we think you might be interested in based upon your current and previous browsing sessions, maintaining your account login or contact information, help you locate a nearby dealer without having to re-enter your contact information, autofill fields on forms).


Similarly, we may also place cookies in our emails to measure the effectiveness of our email campaigns by identifying the individuals who open or act upon an email message, when an email message is opened, how many times an email message is forwarded, the type of software, device, operating system and browser used to deliver the email and any URL accessed through our email message.


Please also refer to your browser Help instructions to learn more about cookies and other technologies and how to manage their use. If you elect to refuse or delete cookies, you will need to repeat this process if you use another computer, or change browsers. If you choose to decline cookies, some of the functionality of a website may be impaired and you may not be able to access some of the areas on our websites which require cookies for customization and personalization.


We may tailor our marketing communications to your interests and preferences by using personal information you provide to us and sometimes combining it with that obtained from other sources. However, where required, we will not use such information for interest based advertising purposes unless we obtain your prior consent.


GM adheres to the Digital Advertising Alliance’s (DAA) Self-Regulatory Principles for Online Behavioral Advertising ( and the Digital Advertising Alliance of Canada’s (DAAC) Self-Regulatory Principles for Online Behavioural Advertising ( If you do not wish to receive personalized advertising or content from us on non-GM websites, please click on the AboutAds icon on a GM advertisement and follow the instructions on how to opt out or visit


When you opt out of receiving Online Interest-Based Advertisements a cookie is placed on your computer that informs applicable advertisers that you do not wish to receive Online Interest Based Advertisements. The cookie is specific to the web browser you were using when you elected to opt out. If you access the Internet through a different browser, or clear your browser’s cookies, advertisers will not know that you do not wish to receive Interest Based Advertisements. In either case, you must repeat the-opt out process to reset your preferences. Even if you opt-out of receiving Online Interest-Based Advertisements, you will still receive advertising, but the advertisements will not be personalized to your apparent interests based on online behavioural information about you by GM or the applicable third party advertisers.


Certain third party services or applications (for example, your carrier data plan, navigation services) you download, that are pre-installed, or which you may sign up for may have separate user terms and privacy statements, which are independent of our Privacy Statement. GM is not responsible for the personal information practices of these third party services or applications. We recommend that you carefully review the user terms and privacy statement of each third party service or application prior to signing up, downloading, or using them.


Similarly, our websites may contain links to independent sites outside of and not controlled by GM, such as those belonging to GM dealers, GM licensees, or independent product review sites. GM is not responsible for these sites, their omissions, policies, or content of the websites or for the personal information practices of such third parties. We recommend that you read the privacy policies of these third parties before making a decision to use the site or provide your personal information to the site operators.


You can access your online account to view or update your information in that account. You may also contact us, as provided below, to learn about how to access, review, correct, update, or delete the information about you in our records. We may need to retain certain information for recordkeeping purposes, to complete any transactions that you began prior to your request, or for other purposes as required or permitted by applicable law.


We maintain reasonable and adequate technical, administrative, and physical security and confidentiality measures designed to help protect your information from unauthorized access or acquisition. We also require by contract (other than in an emergency situations) that third party services providers acting on our behalf or with whom we share your information also undertake to provide such security and confidentiality measures in accordance with industry standards.


We may keep the information we collect for as long as necessary to provide products or services to you, to operate our business, to enable us to communicate with you, for our safety, research, evaluation of use, or troubleshooting purposes, or to satisfy our legal or contractual obligations. Where required, we will anonymize or dispose of the information we collect when we no longer need it for the uses described above.


While GM Canada encourages its dealers to ensure full compliance with all applicable privacy legislation and has provided information to its dealers relating to privacy obligations, each dealer is separate legal entity, independent from GM Canada. As such, GM Canada is not responsible for their compliance with applicable law. We recommend that you review the privacy practices of the GM Canada dealer with whom you are dealing to ensure that you understand their privacy practices and procedures.


Because a GM Canada dealer is often your first point of contact, the dealer can answer any questions you may have about its privacy practices. When completing a purchase or lease agreement, signing a service order with a GM Canada dealer or otherwise transacting with the dealer, you should be provided with or have access to information describing the dealership’s privacy practices and related statements that explain that certain personal information that you provide to the dealer may be shared with GM Canada, its dealers and affiliates for some or all of the uses described in this policy.


GM does not target or knowingly collect any information from children under the age of majority.


We store your information in the United States, the European Economic Area (EEA), and other locations where we or our service providers maintain servers. We provide appropriate protections for cross-border transfers as required by law for international data transfers. With respect to such transfers from the EEA to the United States and other non-EEA jurisdictions, we implement standard contractual clauses and other mechanisms to protect such data. Your information may be accessible by law enforcement, governmental agencies or courts in the country where the data is processed or stored pursuant to a lawful access request in accordance with the laws of that jurisdiction. You may contact us, as set out below, in order to receive information about our policies and practices with respect to service providers outside of Canada.


We may need to update this Privacy Statement from time to time as our business and products or services expand or change, or as required to by law. If we do, we will post the updated version of the Privacy Statement on our website, and ask for your consent to the changes if legally required.


If you have concerns or questions regarding GM’s consumer privacy practices or this Privacy Statement, please press the blue button in your vehicle, visit our website(s), or call us at 1-800-GM-DRIVE (1-800-463-7483) or 1-888-4ONSTAR (1-888-466-7827) for OnStar questions. You may contact the Privacy Manager by mail at 1908 Colonel Sam Drive, Oshawa, Ontario L1H 8P7, Attention: Privacy Coordinators, Mail Code: CA1-163-005 or by email at


You may also contact us by clicking "CONTACT US" on the GM Canada website.